Get ready, get set, shop... Many believe that Black Friday the start of the holiday shopping rush, but nowadays people are shopping online earlier and some have already hit stores by Thanksgiving Day.
There are reportedly steals for the brave souls who hit the stores Friday. There are deals and steals of 2015.
Many of the most popular items are tech gifts, from Apple Watches to TVs and hoverboards. If you're navigating the throngs of mall-goers, here's everything you need to know to be a successful shopper.
Buyer beware... some things are not as important as you may originally think they are.