HOLIDAY ONLINE SHOPPING FRENZY

News

Did you wind up purchasing appliances, clothing, or electronic devices on Cyber Monday?

Online retailing over this holiday weekend shows online sales on Thanksgiving Black Friday and Cyber Monday were both up sharply, by double digits. Particularly sharp were the increases in customers shopping from their mobile phones and tablets, with sales and traffic both up by over 65%, and iPad traffic more that doubling.

But here’s one notable under-performer in the online shopping frenzy: social media. Given the amount of attention paid by brands and retailers to building up their buzz on social platforms, consumers don’t seem to clicking through and buying much: just 0.34% of all online sales on Black Friday came from referrals from social networks like Facebook, Twitter and YouTube.