Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

NY Budget Battles

Issue

The Governor and the legislative leaders are in the midst of ongoing budget discussions which have intensified as we have gotten closer to the budget deadline.

Read Face

Issue

Radio revolutionized news coverage during WWII, TV did it when JFK was shot and killed, Cable did it during the first Gulf War, as Twitter did for the Arab Spring and now its Facebook.

When I became a journalist, only professional broadcasters had the capability to "go live" from anywhere. This week, all of us traveling the information superhighway shared in horror as Diamond Reynolds transmitted live from the front seat of her car while her partner, Philando Castile, was slowly dying beside her. The next day, citizen journalists streamed images of police officers under attack from a sniper.

Demonstrators are now live-streaming their marches. And in a few days, the world will watch two conventions surrounded by discontent, increasing tensions and protests in states with open carry laws.

For the past couple of years, a series of recorded video clips have been posted on social media shaping the national conversation about the use deadly force. The videos sparked protest, occasional violence and, importantly, new public safety procedures. But now, these videos are not recordings, they're transmitted live and raw directly from the scene.

It would be smart for the new breed of citizen journalists and for that matter, just about anyone who may be considering using this new technology to first do some soul searching and think about the responsibility of your actions before going live.

This time, the whole world may be watching your live streaming sessions.

Uncertain Immigration

Issue

Emergency Quota Act of 1921 was considered to be an important legislation from the early twentieth century. This legislation utilized immigration statistics to determine a maximum number of immigrants allowed to enter US borders from each nation or region.

Unfortunately, the numbers were skewed to favor immigration from western European nations while severely curbing immigration from areas perceived to be undesirable. These immigration quotas would change over the years, but would put a lid on fair immigration policy.

News and Views

News

Kansas Congressman Mike Pompeo has been a U.S. Representative since 2011 is a Tea Party member of The GOP. He was reportedly chosen by Republican President-elect Trump to serve as CIA Director. Who is he, why was he chosen and how did Russia find out first?

He is a third-term ultra-conservative Congressman who was appointed to the House Select Benghazi Committee looking into the death of a US ambassador in Libya. Pompeo also serves on the US House Intelligence Committee. http://pompeo.house.gov/

GRANDPARENTS

Issue

No matter if you're called Grandma, or Grandpa, being a grandparent is a magical feeling. I have been blessed with wonderful and healthy grandchildren, who call me GB. Grandpa BoB and I absolutely love them.

They live in California and I in New York, where I work as a college professor and teach approximately 100, 20 year old students each semester. But I often think about what it would be like if I was living closer to my grandkids.

Corruption

Issue

Happy belated birthday to Boss Tweed. April 3, 1823 – April 12, 1878. On the morning of April 12, 1878, William Tweed, known to the world as Boss Tweed, was dying. As the clock in the Essex Market tolled noon, the man who had once ruled New York, abandoned by friends and associates, lying in a prison bed, breathed his last.Tweed, disgraced, held up to contempt and ridicule before the very people who had held him in high esteem was gone.

TAKING WAY TOO LONG

Issue

It has now been three weeks since prisoners escaped from NY State penitentiary. Officials estimate there have been more than 1,000 members of law enforcement involved in the massive manhunt for the convicted murderers who escaped from a New York State prison three weeks ago.

At an estimated $1 million dollars a day, that is a lot of money, folks. NY state police is leading in the search, but other law enforcement agencies are involved in the effort, which includes US Marshals Service, FBI, the New York Department of Correction and local law enforcement.

PENNIES FROM HEAVEN

Issue

My late dad AJ Soto, II was a good man and a human being of great integrity. He once had money and left it behind fleeing from the Cuban revolution. He instead chose to leave the communist island to save his family and forgo riches by serving as a social worker when our family came to the USA. My mother and father became Bing Crosby fans because of the following song. The message is to appreciate unexpected benefits, which I remember hearing again and again that famous phrase, "everything happens for a reason." Believe it or not, I just found a heads up penny.

Empathy vs Ego

Issue

We all have an ego, but size differ. We got it in primary school when kids were jerks or perhaps earlier if our older siblings, or other family members were jerks first. The ego kept us safe from the emotional slings and arrows. But now that we're grown, it is a wall that separates. It's time for it to come down. By practicing openness instead of defensiveness, forgiveness instead of vengeance, apology instead of blame, vulnerability instead of strength, and grace instead of power.

NO RESPECT

Announcement
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Many cultures and traditions place lots of thrust on paying respect to their senior citizens. In some communities and societies, children are expected to listen, learn and give back to their elders.

However, everyone knows that respect is a two-way street and it has to be earned. According to national polls, Wahington DC lost all respect long ago and may have a long way to go to get back its Mojo.

Respect is a quality seriously lacking in today's society. So, what the hell does it mean when our elected leaders insist on being mean?