Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

WOMEN MARCH

Issue

The United States of America has protected the freedom of expression more than any other nation. Today is one of those examples as The Women's March on Washington DC is really huge.

Watch live video from the Women's March on Washington http://nyti.ms/2jj8mkM #WomensMarch
Watch the #WomensMarch on Washington on CNN Facebook Live https://www.facebook.com/cnn/videos/10155945379296509/

This Week in Her and History

Other

This Week in History, Nov 10 - Nov 16

Nov 10, 1969
Sesame Street debuts. On this day in 1969, "Sesame Street," a pioneering TV show that would teach generations of young children the alphabet and how to count, makes its broadcast debut. "Sesame Street," with its memorable theme song ("Can you tell me how to get/How to get to Sesame Street"), went on to become the most widely viewed children's program in the world. It has aired in more than 120 countries. The show was the brainchild of Joan Ganz Cooney, a former documentary producer for public television. Cooney's goal was to create programming for preschoolers that was both entertaining and educational. She also wanted to use TV as a way to help underprivileged 3- to 5- year-olds prepare for kindergarten. "Sesame Street" was set in a fictional New York neighborhood and included ethnically diverse characters and positive social messages.

Nov 11, 1918
World War I ends. At the 11th hour on the 11th day of the 11th month of 1918, the Great War ends. At 5 a.m. that morning, Germany, bereft of manpower and supplies and faced with imminent invasion, signed an armistice agreement with the Allies in a railroad car outside Compiégne, France. The First World War left nine million soldiers dead and 21 million wounded, with Germany, Russia, Austria-Hungary, France, and Great Britain each losing nearly a million or more lives. In addition, at least five million civilians died from disease, starvation, or exposure. On June 28, 1914, in an event that is widely regarded as sparking the outbreak of World War I, Archduke Franz Ferdinand, heir to the Austro-Hungarian empire, was shot to death with his wife by Bosnian Serb Gavrilo Princip in Sarajevo, Bosnia. Ferdinand had been inspecting his uncle's imperial armed forces in Bosnia and Herzegovina, despite the threat of Serbian nationalists who wanted these Austro-Hungarian possessions to join newly independent Serbia. Austria-Hungary blamed the Serbian government for the attack and hoped to use the incident as justification for settling the problem of Slavic nationalism once and for all. However, as Russia supported Serbia, an Austro-Hungarian declaration of war was delayed until its leaders received assurances from German leader Kaiser Wilhelm II that Germany would support their cause in the event of a Russian intervention.

Nov 12, 1954
Ellis Island closes. On this day in 1954, Ellis Island, the gateway to America, shuts it doors after processing more than 12 million immigrants since opening in 1892. Today, an estimated 40 percent of all Americans can trace their roots through Ellis Island, located in New York Harbor off the New Jersey coast and named for merchant Samuel Ellis, who owned the land in the 1770s. On January 2, 1892, 15-year-old Annie Moore, from Ireland, became the first person to pass through the newly opened Ellis Island, which President Benjamin Harrison designated as America's first federal immigration center in 1890. Before that time, the processing of immigrants had been handled by individual states.

Nov 13, 1982
Vietnam Veterans Memorial dedicated. Near the end of a week-long national salute to Americans who served in the Vietnam War, the Vietnam Veterans Memorial is dedicated in Washington after a march to its site by thousands of veterans of the conflict. The long-awaited memorial was a simple V-shaped black-granite wall inscribed with the names of the 57,939 Americans who died in the conflict, arranged in order of death, not rank, as was common in other memorials. The designer of the memorial was Maya Lin, a Yale University architecture student who entered a nationwide competition to create a design for the monument. Lin, born in Ohio in 1959, was the daughter of Chinese immigrants. Many veterans' groups were opposed to Lin's winning design, which lacked a standard memorial's heroic statues and stirring words. However, a remarkable shift in public opinion occurred in the months after the memorial's dedication. Veterans and families of the dead walked the black reflective wall, seeking the names of their loved ones killed in the conflict. Once the name was located, visitors often made an etching or left a private offering, from notes and flowers to dog tags and cans of beer.

GRAND OLD PARTY

Issue

Seriously? Perhaps it is time to re-brand it, Grand Old Tardy. Consider a makeover for the Republican Party of the United States of America, and to the Republic for which it stands, one Nation under God, indivisible, with liberty and justice for all.

The Pledge of Allegiance was written in August 1892 by socialist minister Francis Bellamy 1855-1931. This was published in The Youth's Companion on September 8, 1892. Bellamy had hoped that the pledge would be used by citizens in many countries.

Bon Voyage

Issue

President Trump, best wishes to you on your international journey... Good luck and bon voyage!

Donald Trump's First Foreign Trip: A Guided Tour | The Report | US News https://www.usnews.com/news/the-report/articles/2017-05-18/donald-trumps...

Besieged at home, Trump sets off for 'do-or-die' foreign trip @CNNPolitics http://cnn.it/2qzhsAe

Predicting Hurricanes

Issue

The​ ​three-year anniversary of Hurricane Sandy will be next week. SUNY Professor and Marine biologist Chris Gobler talks about the current impact due to the 2012 storm; the environment, and marine life in that area; and what Americans can expect for the future.

According to published reports, Sandy caused $62 billion in damages to the US and at least $315 million in the Caribbean. Its the nation’s most expensive storm since Hurricane Katrina, which caused $128 billion.
New York was most severely impacted due to damage to subways and roadway tunnels.

BIG NEWS

Solution

Google announces a new feature that tags and helps "fact checking in large news stories."

Tagged articles will show up in the new story box on news.google.com, as well as in the Google News and Weather app for iOS and Android in the USA and the United Kingdom.

There's a two-pronged approach to detecting fact checking. First Google looks for actual markup in the site's source code. Then Google looks for pages "that follow the commonly accepted criteria for fact checks." You can learn more about the process here.

The United Nations?

Issue

The United Nations is supposed to promote global co-operation towards creating and maintaining a new world order. As leaders of the international community gathered in New York City to participate in their annual UN General Assembly, Secretary-General António Guterres tried to put a positive face on these disturbed times.

3000 Year Old Curse?

Issue

Sea-level rise is Fastest in 3,000 Years, according to academic researchers.

Global sea level rose faster in the 20th century than in any of the 27 previous centuries, according to a Rutgers University-led study.

The study, published in Proceedings of the National Academy of Sciences, used a new statistical approach developed over the last two and a half years by Dr. RE Kopp, and his postdoctoral associates at Harvard University.

http://geology.rutgers.edu/images/Babila_et_al._2016_Geology.pdf

http://www.bobkopp.net/160222-pnas-commonera/

Encounters of The Fake Kind

Problem

My first encounter with what is now called "Fake News" occurred many years ago when I was working for the Associated Press in Texas, and we published a story about a bogus Boris Badenov.

For those of you too young to remember, Boris Badenov was the nemesis and foil on the hit cartoon Rocky and Bullwinkle Show, which ran on ABC and NBC from 1959 to 1965 (and remains in syndication today).

Boris Badenov was a spy for the fictional nation of Pottsylvania who took orders from that nation's fearless leader, Mr. Big.

ENFORCING OR BREAKING THE LAW?

Issue

Another cop has been charged with murder. This time after video surfaced of him shooting a fleeing suspect in the back stayed on the force after an earlier complaint he used excessive force against another unarmed man.

The core functions of Public Safety are to enforce laws and regulations that are designed to protect all of US.

Walter Scott shooting by North Charleston Patrolman 1st Class Michael Th...: https://youtu.be/Q6-jFQPu-yo via @YouTube

Graphic: Police Radio Traffic in Fatal Shooting: https://youtu.be/uobTpqdiK9Y via @YouTube