Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

VIRGEN DE GUADALUPE

Issue

Today is the day Hispanics celebrate La Virgen de Guadalupe. It is the day of Virgin Mary's sighting, which is associated with December 12.

This day is celebrated throughout The Americas: The amazing, miraculous image of Our Lady of Guadalupe.

Revolvers and Pistolas, Vaqueros and Caballeros

Issue

The first European language spoken in the Old West was not English but Spanish and the original cowboys and pioneers were not Anglo but Spanish and Mexican conquistadors and adventurers. Thus, it wasn’t John Wayne and Clint Eastwood who set out at sunset but vaqueros with names like Baca and Armijo.

These are revelations presented in the controversial but engaging book Revolvers and Pistolas, Vaqueros and Caballeros: Debunking the Old West written by Piscataway author and scholar D.H. Figueredo and just published by the prestigious house Praeger. “It is not a revisionist history,” comments Figueredo, a graduate of Montclair State, Rutgers University, and New York University. “It is a retelling of the history of the West accenting the nuances that made the adventure a multicultural experience. But the value of my book is the attempt at giving credit where credit is due.”

According to Figueredo, racist views held by many of the Anglo settlers of the Old West and echoed in contemporary literature, artwork, and early Hollywood films, erased from the popular imagination the memory of Mexicans in the Southwest. Such a major event as the Mexican-American War of 1846-48 allowed the victors – the Americans, that is - to rewrite the history of the Southwest, emphasizing what Anglos did while stereotyping Mexicans and Spanish and dismissing their contributions. “It was also part of Manifest Destiny,” explains the author. “Manifest Destiny advocated that it was the divine right of Americans to expand from the east coast to the west coast and to make of the United States a continental nation.” Adds Figueredo: “Whoever stood in the way…well, that person was removed…so it was with the Mexicans.”

Years of research and writing allows Figueredo to reconstruct the historical presence of the Spanish explorers and the Mexican vaqueros in the West beginning in the 1500s and ending in the 19th century. Those explorers, who sallied forth from Mexico, journeyed into the West looking for gold, especially seven legendary cities of gold supposedly located somewhere in New Mexico and Arizona. While the explorers didn’t find gold, according to the book, they founded towns and cities, introducing the Catholic Church to the region and Spanish and Mexican customs and traditions. “And also the Spanish Inquisition,” says Figueredo.

That is one surprising fact that Figueredo reveals in his book. Since there were many Jewish families who had escaped to Mexico from Spain and then from Mexico to the Southwest, looking for vast spaces that would allow them privacy to practice Judaism, the Spanish Inquisition was sent to the Southwest to track down Jewish heretics. “Many were arrested. Many died. A handful was burned at the stake,” claims Figueredo. “But many others survived and today Jewish families in New Mexico and Texas are re-discovering their roots in the Southwest.”

There are other fascinating findings in Figueredo’s account of the Wild West. For example, it was believed in the 19th century that the Mexican general Santa Anna, of the Alamo fame, lost his campaign against rebellious Texans because he was courting a Texas beauty named Emily West, the possible source of inspiration for the famous song, “The Yellow Rose of Texas.” Figueredo also states that the original Forty-Niners who rushed to California for gold in 1849 were not from the East Coast but from Mexico, Chile, and Peru. Figueredo says “A song they sung while mining eventually became ‘My Darling Clementine’.”

And then there was the horse. The one animal associated the most with the Wild West was in fact brought to the Americas by the Spanish. “Horses first got to the Caribbean; from there they were shipped to Mexico. Left alone in Mexican ranches, horses and mares and mules made it to the Southwest where they roamed the land as feral animals.” He adds that it is also forgotten that Mexicans taught Native Americans and cowboys how to ride horses and lead cattle drive.

The book has received early praises from important authors and scholars, says Figueredo. “I’m told that it’s a good read. That is important. Ultimately I just want the reader to enjoy the adventure of the Wild West and to remember that it was the effort of many nations - including Native American nations and tribes - that created what today we call the Southwest.”

D.H. Figueredo is the author of several children’s books and such award winning works of non-fiction as the Encyclopedia of Cuba, the Encyclopedia of Caribbean Literature, and A Brief History of the Caribbean.

http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=A4060C

REFUGEE CRISIS

Problem

An all-time record was set last year and all indications are that this year may be even worse. According to figures released by the United Nations, persecution and conflict in places like Syria and Afghanistan are responsible for the alarming increase in displaced people all over the world.

UN says 65 million people displaced in 2015, a new record http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article...

Jose Marti * NYT

Issue

THE MOST SLANDEROUS EDITORIAL IN THE HISTORY OF THE NEW YORK TIMES.

This is another time. That happened in another era. You can say what you want. But it's useful to know, especially if you have Cuban roots, what The New York Times wrote after the death in combat of José Martí. History has probably buried the name of the man or woman whose poison pen defamed Martí. But it's a historical necessity to remember and reject what was written. Here it is:
IMPRESSION OF MARTI'S DEATH.
Published in The New-York Times, June 5, 1895

WOMEN RULE

Issue

Women suffrage is the right of women to vote in elections. Limited voting rights were gained by women in Finland, Iceland, Sweden and some Australian colonies and western U.S. states in the late 19th century.

The 19th Amendment to the US Constitution granted American women the right to vote, which is a right known as woman suffrage. At the time the US was founded, its female citizens did not share the same rights as men, including the right to vote.

STUPOR TUESDAY?

Idea

Tuesday changes everything in this seemingly never ending camp pain. While some of the candidates keep rolling on with their hot air, Stupor Tuesday may be make-or-break is day for some political rivals.

Most states have awarded delegates on a proportional basis so far. But that changes in an effort to help a front-runner and hinder those falling behind.

Stupor is defined as a state of near-unconsciousness or insensibility. A daze, or state of unconsciousness, insensibility, oblivion?

FED RATE HIKE?

Issue

Will the Federal Reserve raise interest rates for the third time in a couple of years?

The Federal Reserve is expected to raise interest rates for the first time this year and the third time since December 2015 when the central bank began moving rates up from near-zero.

While a rate increase is virtually certain, economists will be looking to see whether officials bump up their forecasts for hikes over the next couple of years now that inflation and business confidence are picking up.

NEPAL NEEDS HELP

Solution

Victims need shelter, fuel, food, medicine, power, volunteer workers. Nepal's earthquake-hit capital is short on everything as friends and family members search for lost loved ones, and sort through rubble for their belongings, but the international community must provide basic needs.

The United Nations is rushing critical supplies to Nepal in the wake of the devastating earthquake that has reportedly killed more than 3,000 people and injured thousands more on Saturday, and pledged that it ready to provide any assistance needed to help survivors through these difficult times.

Goodbye and good riddance, July 2016

Idea

It’s summertime in many parts of the world, and July happens to be one of the most event-filled months.
it is said that July is unlucky for weddings, but this one was unlucky for more than couples. And this long hot summer is not over yet, folks!

While many businesses begin attracting end of the year sales, this past month brought the world death, destruction, and disasters. July 2016 will be remembered as a month that continuously stunned the people of the world with multiple shocking events.

Merry Christmas To All

Issue

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"圣诞快乐"
"GOD JUL"
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