Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

Happy Siblings Day

Issue

"The famous “He ain’t heavy Father, he’s my brother” Boys Town motto and “Two Brothers” statue got its start in 1919 with nine-year-old Howard Loomis. Howard’s mother was unable to care for him and asked if he could live at the Home.

Father Flanagan said yes and asked Howard to follow him on a tour of his new home. When Howard stood up Father Flanagan realized for the first time the little boy had heavy braces on his legs the result of polio. The Home was not equipped to handle special needs children and he soon discovered no other children’s homes in Omaha wanted to take in this boy. Father Flanagan worked with the older boys in the Home to develop a system where Howard was able to move around the Home.

Each day an older boy would be assigned to help carry Howard on their backs up and down the stairs. When the boys went on picnics the older boys would carry Howard so he could also enjoy the festivities. On one of these picnics, the famous image of Rueben Granger carrying Howard Loomis was taken. As the story goes Father Flanagan asked one of the older boys if it was too much of a strain to carry Howard everywhere. The boy replied, “He ain’t heavy Father, he’s my brother.”

In 1941 Father Flanagan was reading a magazine and saw the image of the two brothers standing before a war-torn city with the caption “He ain’t heavy Mister, he’s my brother.” Father Flanagan’s thoughts went immediately to the 1920’s image and the memory of Howard Loomis. Father sought permission from the publisher of the magazine to use the image for his boy’s home. By 1946 the Two Brothers image was the official brand of the Home with the phrase “He ain’t heavy Father, he’s my brother.”

In 1947 Father Flanagan commissioned the artist Ira Corral to create a Two ​Brothers statue using ​Indiana limestone. The completed sculpture was based on the original painting of the Two Brothers by the artist Louis Bonhajo, which hangs today in the Hall of History

http://www.boystown.org

This song about brothers helping brothers, no matter the cost. The title phrase comes from a slogan for Boys Town, and the piano comes compliments of Elton John, who falls in with the tastefully saccharine strings to deliver an emotional knockout.
https://youtu.be/IuLmXp-dZus Top hit #7 Billboard 3/21/70
He Ain't Heavy He's My Brother https://youtu.be/FBybTW3KSps
The Hollies https://youtu.be/Jl5vi9ir49g

LEGAL IMMIGRATION

Issue

Lately, we've seen first hand how immigration is and will continue to be a hot button issue.

Countries don't usually lose their richest citizens to USA. Most aren't elite when they arrive in this great nation. In my family's case, we lost everything in CUBA; That’s why arrived here legally to re-build and start a new life.

@POTUS Speech

Issue

Will Americans continue to follow leaders who claim to be problem solvers, but are really trouble makers?

Will @POTUS speech be characterized - Do as I say, not as I do? What are most folks saying following his latest flip flop?

Are you interested in reading news reports, and pundit responses, or have you overdosed with all the drama, BS and had enough?

Either way, Dose Of News has all the digital information content in one platform. www.doseofnews.com

NYPD: Lower Crime Rates

Issue

The New York City Police Department released 2015 crime totals for the seven major index crimes. Overall index crime in the city fell by 1.7% when compared to 2014 and crime since January 2014 has decreased 5.8% overall. Based on these preliminary crime numbers, 2015 shows the lowest yearly crime numbers ever.

The past two years have seen record lows in several major crime categories. In 2014, New York City marked the lowest murder and robbery rates in 50 years. Burglary and grand larceny auto were at their lowest levels in more than 50 years in 2015.

WOMEN MARCH

Issue

The United States of America has protected the freedom of expression more than any other nation. Today is one of those examples as The Women's March on Washington DC is really huge.

Watch live video from the Women's March on Washington http://nyti.ms/2jj8mkM #WomensMarch
Watch the #WomensMarch on Washington on CNN Facebook Live https://www.facebook.com/cnn/videos/10155945379296509/

New Years Resolution

Issue

As we approach the end of another year, we make resolutions after taking stock of who we are and how we want to be.

We think about our diets and whether or not we need to exercise more, eat, or drink less alcohol. We wonder if we’re smart, frugal, ambitious enough, whether we've studied or read enough books or donated our time and spent our energies wisely. We question if we’re in the right relationship or the wrong job. We try to imagine how we can better enjoy our quality of life. How can we be the best person we can be.

Marsit Poll http://maristpoll.marist.edu/1220-being-a-better-person-weight-loss-top-...

50 New Year's Resolution Ideas And How To Achieve Each Of Them http://www.lifehack.org/articles/communication/50-new-years-resolution-i...

Being a Better Person Tops List of 2017 Resolutions - http://maristpoll.marist.edu/1222-being-a-better-person-tops-list-of-201...

Are you a good person? Morality experts say this is how to find out https://usat.ly/2C6gamL