Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

We Need Young Leaders

Issue

During the last few months, I've been pondering the following thoughts. How old is too old to serve as President, Prime Minister and, or Royalty?

It is a somewhat curious and unexplained paradox that during earlier times, when life expectancy was much lower than it is nowadays, politicians were generally much older, whereas today, when life expectancy is much greater, it's my belief, that leaders worldwide ought to be younger. In fact, leaders should consider retiring at age 70 in order to make room for younger blood. Earth is in Urgent Care.

Merry Christmas and Happy 2018

Issue

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"圣诞快乐"
"GOD JUL"
"BUON ANNO"
"JOYEUX NOEL"
"VESELE VANOCE"
"メリークリスマス"
"MELE KALIKIMAKA"
"NODLAG SONA DHUIT"
"BLWYDDYN NEWYDD DDA"
"С Рождеством Христовым"
"FELIZ NATAL"
"BOAS FESTAS"
"FELIZ NAVIDAD"
"MERRY CHRISTMAS"
"KALA CHRISTOUGENA"
"VROLIJK KERSTFEEST"
"Χαρούμενα Χριστούγεννα"
"FROHLICHE WEIHNACHTEN"
"BUON NATALE-GODT NYTAR"
"HUAN YING SHENG TAN CHIEH"
"WESOLYCH SWIAT-SRETAN BOZIC"
"MOADIM LESIMHA-LINKSMU KALEDU"
"HAUSKAA JOULUA-AID SAID MOUBARK"
"즐거운 성탄"
"'N PRETTIG KERSTMIS"
"ONNZLLISTA UUTTA VUOTTA"
"Z ROZHDESTYOM KHRYSTOVYM"

Assorted media links

Idea

RAMADAN HOLY MONTH

Issue

Ramadan is when the Quran was adopted by Prophet Mohammed as one of the Five Pillars of Islam. This major holiday falls on the ninth month of the lunar Islamic calendar. It's observed with prayers, Qur'an recitation, and fasting by Muslims.

National, political and religious variations highlight stark differences and multiple identities among Muslims. The Sunnis, who account for over 80% of Muslims, have over centuries fragmented into three clear strands - the Political, Missionary and Jihad movements who possess individual characteristics and vary in global view. It is only the Jihadists, however, that pursue and promote an armed Islamic struggle, which led by the mujahideen can occur in an internal, irredentist or global capacity.

America is a melting pot and as long as the laws are followed, all cultures, races and religions must be respected.

News = Noticias

Issue

Latinos are mostly interested in immigration and get what they need while watching the news on Univision and Telemundo, the two Spanish-language broadcast networks which inform nearly 57 million US Hispanics. http://www.telemundo.com/noticias http://www.univision.com/noticias

As a crossover journalist, who worked as a news executive for both media giants as well as in general market English-language media, the comparison between the two formats offers parallel worlds with different viewpoints. http://abcnews.go.com/US http://www.cbsnews.com/

HOW US DIES?

Issue

This week, yet another unspeakable tragedy took place in US. This time on the campus of Umpqua Community College in Oregon. As a democracy, we grieve for those who lost their lives, for the families who lost their loved ones, and for the community that lost its sense of peace. Since the December 2012 shooting in Newtown, CT, there have been at least 142 school shootings in US. This is an average of nearly one a week.Why is there little being done, other talk and empty promises from our leaders?

OUR INTERNET

Issue

There has been a lot of excitement surrounding the transition of the internet's critical functions from US government hand to ICANN. The Internet belongs to everyone.

Federal government bureaucrats handed the last vestiges of control to the ICANN, an Internet Corporation for Assigned Names and Numbers.

The membership of this independent organization includes a myriad of governments and corporations as well as individual Internet users.

DemocRepublican?

Issue

What is @POTUS? The leader of the GOP, or a wannabe popular politician? Donald John Trump is the 45th President of the United States. Before entering politics, he was a businessman and television personality.
“He was and is a lonely man,” says Jack O’Donnell, a former Trump casino executive http://politi.co/2wkwJJn

Marist Mission

Solution

MARIST BROTHERS are a Catholic congregation of religious men with a mission of Christian education for young people, especially the most neglected. They share a vocation living simple lives in communities that serve others.

The Marist Brothers work all over the world. Every day more than 3,000 Marist Brothers improve the lives of thousands through spirituality and education in 79 countries.

North America:
Canada, Mexico, United States
Central America:
Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Nicaragua, Puerto Rico
South America:

USA vs ALI?

Issue

On this date and back in 1964, the person who called himself the greatest, but actually proved it became a boxing legend.

Muhammad Ali, then known as Cassius Clay, won his first heavyweight belt by knocking out Sonny Liston.

Over 50 years later, his 44-year-old was coming home from a trip to Jamaica with his mom, the former wife of the late boxing icon when the two were stopped by officials at Fort Lauderdale-Hollywood International Airport.

Muhammad Ali Jr. detained by immigration officials at Fla. airport http://usat.ly/2mgFmiV