Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

Unlucky Thirteen

Issue

For many Americans, going online is an important way to connect with friends and family, shop, get news and search for information. Yet today, 13% of U.S. adults do not use the internet, according to a new Pew Research Center analysis of survey data.

http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/

Investigators Need Investigating

Issue

When Ethics Investigators Need Investigating: A New York government commission set up to ensure that government officials perform ethically may be having some ethical problems of its own.

The commission is called JCOPE, which stands for Joint Commission on Public Ethics, and it’s supposed to keep tabs on the lobbyists who get big bucks for influencing government.
Now, it seems the commission is ready to do something far beyond its authority.

It may want to police the press. At least that’s the way some journalists and public relations people see it.

Making America Great?

Issue

As we approach Valentines Day, the bromance between US President Donald J Trump is OK with Russian President Vladimir Putin.

TV host Bill O’Reilly challenged Trump about his claims to respect Putin because he is “a killer,” Trump answered: “There are a lot of killers. We’ve got a lot of killers. What do you think? Our country’s so innocent?”

Broken and needs US to fix it

Issue

US Congress, used to be the place where statesmen and political theorists would roam the halls and work together. Leaders like James Madison, the fourth President of the United States of America, or John Adams the second President of the United States, who served earlier as the first vice president of the United States, or GOP Superstar Abraham Lincoln, the 16th US President who served until his assassination, and so many other real leaders who served US well. These politicians not only persevered, but also developed a stronger and much prouder nation.

After watching the last two congressional sessions, it leaves me thinking that the system has broken down and it desperately needs fixing. These women and men who were elected to serve US are fighting like they're in the worst divorce anyone has ever seen. The political pettiness and small-minded meanness in national discourse is disheartening at best and works against our national interests at worst.

Congress is charged with drafting, debating and sending bills to the president to be signed into law. But how do USA's 100 senators and 435 representatives from 50 states manage their legislative business? They have not been doing a good job.

An effective method to measure their effectiveness is to ask whether US lawmakers deliberate on the most important issues of the day and make a decision to move on to the next pressing issue. By this standard alone, Congress has grown dysfunctional.

Please, reach out to your representative and tell them what you expect of them, or else you will see to it that they are replaced. These new breed of leaders need marriage counselors, or strict chaperones. What say you?

What The World Needs

Issue

Many versions of this song have not managed to stop the madness. How much longer will people continue to kill each other?

What the World Needs Now is Love - Jackie DeShannon - Lyrics on screen https://youtu.be/yyIooiL9JCo via @YouTube

Jackie DeShannon - What The World Needs Now Is Love https://youtu.be/YUaxVQPohlU via @YouTube

The Chambers Brothers - What the World Needs Now is Love https://youtu.be/604saYXQjRg via @YouTube

What the world needs now is love - Burt Bacharach & Traincha https://youtu.be/u_cIhnUEEng via @YouTube

Friday the 13th

Idea

Is this a new twist on an old superstition, or is this day any different than any other day? Perhaps, because this is the third time we see it this year.

Fear is likely rooted in Christianity. Jesus was crucified on a Friday and ever since the day has been associated with "general ill omen," Michael Bailey, a history professor at Iowa State University who specializes in the origins of superstitions, told USA TODAY Network.

Weddings in the Middle Ages, for instance, were not held on Fridays and it was not a day someone would start a journey, Bailey said.

Thirteen guests are believed to have attended the Last Supper, the night before Jesus was killed, according to Stuart Vyse, a psychology professor at Connecticut College. And Judas Iscariot, the disciple who betrayed Jesus, is considered to have been the 13th guest, Vyse said.

The superstition's origins are mysterious. It's unclear when Friday and number 13 became linked in the way we think of them today,

No. You're not more likely to make a trip to the hospital, but a friend told me he and his family were having his yearly physical.

European based reserach published in the World Journal of Surgery explored whether there is a link between Friday the 13th and an increase of blood loss and the frequency of emergency room visits on those days. Researchers reviewed 3,281 days at a hospital facility that included 15 Friday the 13ths. They found no correlation.

November 13, 2015 happens to be the third of three Friday the 13ths this year. Other dates this year include February 13 and March 13. In 2014, Friday the 13th came along once on June 13. After Friday, we'll have to wait until May 13, 2016 for the next "unlucky" date.

Why a trilogy of Friday the 13ths in 2015?

2015 has three Friday the 13ths. What are the odds? | Human World | EarthSky: http://earthsky.org/human-world/three-friday-13ths-in-2015-february-13-m...

At least one celebrity swears by Friday the 13th: Taylor Swift Explains Why 13 Is Her Lucky Number http://on.mtv.com/1tRKa9F via @MTVNews

CLEAN AIR NOW

Solution

Clear the air for our children because one in seven children or 300 million  live in areas where the outdoor air pollution is toxic.

Have you ever wondered what that looks like? Immerse yourself in various parts of Nigeria where air pollution is part of an everyday reality for many.

We may not have all the answers to the challenges documented here, but we do know that answers to this and many other climate-related issues need to be found quickly before it’s too late for our planet.

https://medium.com/@UNICEF/draft-clear-the-air-for-children-213e376df63d...

Camp Pain Rallies

Idea

Back in 1964 a Republican who campaigned to seek the Republican Party nomination for President of the United States challenged the incumbent Democratic party. Early on, he was accused of attempting to galvanize strategic support while neglecting other groups, eventually becoming one of his primary opponent groups in the race for the Republican Party's nomination.

From Russia With...

Problem

The Federal Bureau of Investigation is looking into links between Trump's associates and Russia.
Director James Comey is investigating possible links and coordination between Russia and associates of President Donald Trump as part of a broader probe of Russian interference in last year's presidential campaign.

This announcement is part of a wider investigation that began last summer examining Russian influence and possible connections between Moscow and Trump's campaign.

EDUCATING AMERICA

Issue

America’s inner cities need repair and a major overhaul. Some of the problems require a focus on safety, jobs and schools, certainly not race.

Why are we wondering how to stop it? Jobs, education and public safety. Computer hardware, automation, and software can replace people. This is why education is the obvious key, just ask anyone who’s worked in automotive manufacturing or as a travel agent.