Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

Thanksgiving thoughts

Idea

The past few days have been difficult for me to adjust to. It's was not only wet, cold and keeps on getting dark earlier every day, but leaving loved ones is always sad to say the least. Add to that, the political camp pain, which is a nightmare and what about those horrific acts overseas.

Therefore, I've decided to counter the bad by making a list of the good. May it lift all our spirits and give us all reasons to be thankful.

Thank you mother nature for creating us, other precious animals, plants for our pleasure.

PRAGMATIC TRUMP

Issue

An individual dealing with the problems that exist in a specific situation in a reasonable and logical way instead of depending on ideas and theories is considered to be pragmatic.

President Obama took questions from The White House Press Corps today.

Obama: Trump Not Ideological, But Pragmatic | Video | RealClearPolitics http://www.realclearpolitics.com/video/2016/11/14/obama_trump_not_ideolo...

Obama calls Trump 'pragmatic,' warns it’ll be hard to undo legacy http://nydn.us/2fOr7LW

GRANDPARENTS

Issue

No matter if you're called Grandma, or Grandpa, being a grandparent is a magical feeling. I have been blessed with wonderful and healthy grandchildren, who call me GB. Grandpa BoB and I absolutely love them.

They live in California and I in New York, where I work as a college professor and teach approximately 100, 20 year old students each semester. But I often think about what it would be like if I was living closer to my grandkids.

Corruption

Issue

Happy belated birthday to Boss Tweed. April 3, 1823 – April 12, 1878. On the morning of April 12, 1878, William Tweed, known to the world as Boss Tweed, was dying. As the clock in the Essex Market tolled noon, the man who had once ruled New York, abandoned by friends and associates, lying in a prison bed, breathed his last.Tweed, disgraced, held up to contempt and ridicule before the very people who had held him in high esteem was gone.

YOU'RE FIRED?

Issue

Mexican businessman, C. Slim has reportedly decided to dismiss one of the members of in his firm. The Donald was apparently fired after Slim learned that the real estate mogul opined that Mexicans who come to the US are criminals, drug addicts and rapists.

Slim had previously decided to give an ultimatum to Donald when he learned he had spoken ill of famous film director Iñárritu following his victories at Oscars by the mere fact of being Mexican. However he decided to dismiss definitively after The Donald continued making racist comments.

FACT CHEKING

Issue

Media fact-checking is crucial, and will increase criticism and create cynicism . Journalisten then let the fact-checking begin.

This practice must become a larger segment of news for all citizen journalists. And the problem is that many of them are not merely calling balls, swing, and miss strikes. They are spewing views and making it seem like its news.

Happy birthday to us! PolitiFact turns 9 http://www.politifact.com/truth-o-meter/article/2016/aug/21/happy-9th-bi... via @PolitiFact

We Need Young Leaders

Issue

During the last few months, I've been pondering the following thoughts. How old is too old to serve as President, Prime Minister and, or Royalty?

It is a somewhat curious and unexplained paradox that during earlier times, when life expectancy was much lower than it is nowadays, politicians were generally much older, whereas today, when life expectancy is much greater, it's my belief, that leaders worldwide ought to be younger. In fact, leaders should consider retiring at age 70 in order to make room for younger blood. Earth is in Urgent Care.

Assorted media links

Idea

RAMADAN HOLY MONTH

Issue

Ramadan is when the Quran was adopted by Prophet Mohammed as one of the Five Pillars of Islam. This major holiday falls on the ninth month of the lunar Islamic calendar. It's observed with prayers, Qur'an recitation, and fasting by Muslims.

National, political and religious variations highlight stark differences and multiple identities among Muslims. The Sunnis, who account for over 80% of Muslims, have over centuries fragmented into three clear strands - the Political, Missionary and Jihad movements who possess individual characteristics and vary in global view. It is only the Jihadists, however, that pursue and promote an armed Islamic struggle, which led by the mujahideen can occur in an internal, irredentist or global capacity.

America is a melting pot and as long as the laws are followed, all cultures, races and religions must be respected.

News = Noticias

Issue

Latinos are mostly interested in immigration and get what they need while watching the news on Univision and Telemundo, the two Spanish-language broadcast networks which inform nearly 57 million US Hispanics. http://www.telemundo.com/noticias http://www.univision.com/noticias

As a crossover journalist, who worked as a news executive for both media giants as well as in general market English-language media, the comparison between the two formats offers parallel worlds with different viewpoints. http://abcnews.go.com/US http://www.cbsnews.com/