EFFORTING is a made up word used only by newscasters to show off that they're doing the job they're being paid to do.
An attempt to make the word ‘effort’ into a verb. To make it sound like something simple is tough to do, so they’re making extra effort. It has been often used as a stall when a report isn’t ready.
Work hard at what you enjoy, are good at and nice things happen. Efforting will lead you to your passions and success, however its defined.