The media bundle isn’t quite dead yet, but it is showing signs of weakness. Those around it, meanwhile, are already agitating for change. A bundle is industry-speak for the way cable and film companies have gotten away with packaging and selling huge blocks of cable channels and movies for decades.
On this date and back in in 1940, then Cuban cabinet member Dr. Oscar Bonachea spoke out against media bundling. The New York Times headline stated that Cuba Rejects Film Act Protest.
HAVANA, Cuba - Secretary of Commerce Oscar Bonachea approved a report from legal advisers rejecting a protest by motion picture distributors. http://query.nytimes.com/gst/abstract.html?res=9B0DE2D91531E23ABC4952DFB...
A couple of years ago the major motion picture “Frozen” was the highest-grossing animated movie of all time and it helped give Disney its most successful year. That placed the media giant in a strong position to cope with the eventual shake-up in bundle distribution. Today is approaching the end of the bundle as we know it and Disney feels fine about it: http://for.tn/2b1YPuF?xid=for_tw_sh
In the spirit of full transparency, this Cuban government official is my maternal grandfather and Godfather.