TV or NOT TV

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There is a perception that with the rise of social media, mobile devices, and other digital trends, young people have put TV on mute.

According to Nielsen, young people are watching less TV. The 18-24 group watched a weekly average of 22 hours and 32 minutes of traditional TV, which is about 1 hour and 45 minutes less than in 2011. That’s about 15 minutes less a day. The difference in monthly viewing time for this group is about 1 and a half hours, or 13 minutes a day.

It’s interesting to note, though, that all ages are watching a bit less TV this year than last. The 65+ segment spent almost an hour less. The 50-64 set had only a marginal difference in weekly viewing, but watched about 1 and a half hours less. So there doesn’t appear to be a strong generational divide at play as of yet..