UPCOMING PROGRAMS & EVENTS

Attraction
Images: 

Event: Unlocking Financial Statements
When: May 14-18, 2012
Where: Online
The Donald W. Reynolds National Center for Business Journalism presents the free business journalism webinar, "Unlocking Financial Statements." James Gentry, professor and former dean at the University of Kansas' School of Journalism and Mass Communications, leads the five-day webinar's hourlong sessions on how to find and write stories based on financial documents such as income statements, balance sheets and cash flows. Register at the main webinar page: http://bit.ly/t14lIL

Event: To Tweet or Not to Tweet: The Thrills and Traps of Tweeting
When: May 17, 2012
Where: New York Newspaper Guild, 1501 Broadway, 7th Floor
Media companies are encouraging their journalists to tweet with the objective of boosting readership, listenership and viewership, yet disciplining employees—sometimes severely—when management disapproves of a tweet. Where’s the line? What’s a toxic tweet? Is tweeting for the birds? Are media companies hypocritical or digitally savvy? Come hear our panel of experts from the worlds of social media, journalism, academia and law as they discuss these issues at the New York Newspaper Guild on Thursday, May 17, 2012. The panel will be preceded by a brief reception at 6:30 p.m., and will start at 7:00 p.m. sharp.
The moderator of the panel is Allan Chernoff, a media counselor at Fleishman-Hillard and long-time senior correspondent at CNN and CNBC, as well as a member of The Deadline Club’s professional council. The panelists include Sree Sreenivasan, the dean of student affairs at the Columbia Graduate School of Journalism, a CNET contributor and self-described tech evangelist and skeptic. He was named by Poynter as one of the 35 most influential people in social media and by the Society of Professional Journalists as one of the 20 journalists to follow on Twitter. Lou Ferrara, the Associated Press vice president in charge of the Nerve Center, the global news hub at AP's headquarters in New York that includes social media. He has helped lead the way on AP's policies, newsgathering and training related to social media. Anthony De Rosa, the social media editor for Reuters, as well as a columnist and host for Tech Tonic on Reuters TV. Anjali Mullany, the social media editor for Fast Company, who formerly held the same position with the New York Daily News. Jessica Drangel Ochs, an attorney at the law firm Meyer, Suozzi, English & Klein who advises unions and employees in their dealings with employers. She will answer questions about employees’ rights if they their employer challenges their use of Twitter.
RSVP: Although this is a FREE event, space is limited, so an RSVP is strongly recommended. Go to www.deadlineclub.org

Event: The Future of Media: 2012
When: May 18, 2012
Where: Arthur L. Carter Journalism Institute, New York University, 20 Cooper Square, New York, NY 10003
I Want Media's fifth annual panel discussion will present leading media and tech figures in a 1-hour discussion on how the Internet and other digital media are transforming the traditional media landscape. Scheduled panelists include CEOs, publishers and editors from BuzzFeed, The Daily, Gawker Media, Reuters, and Thrillist. Registration for the free forum is required: http://www.iwantmedia.com/forum

Event: Steve Kroft of 60 Minutes to Headline The Deadline Club Annual Awards Dinner
When: June 4, 2012
Where: The Waldorf, 301 Park Avenue, New York, NY
In this unpredictable presidential election year, The Deadline Club is pleased to announce that Steve Kroft of CBS’s 60 Minutes will headline our Annual Awards Dinner at the Waldorf on June 4. One of the country’s leading political television correspondents, he scored the first sit-down interview with President Barack Obama after his election and the only interview with the president after the killing of Osama bin Laden last year. Kroft will discuss the 2012 election, the importance of television political reporting, and how political coverage in general is changing in a conversation with Stephen Shepard, the founding dean of the Graduate School of Journalism at the City University of New York. Shepard is a veteran editor at a string of magazines, including BusinessWeek, Newsweek and the Saturday Review. The conversation will be followed with a question and answer session with the audience.
Kroft and Shepard will be the latest in a long line of celebrated journalists to speak at this event, including Newsweek/The Daily Beast editor Tina Brown, The Wall Street Journal editor Robert Thomson and The New York Times editor Bill Keller. The evening benefits local journalism students who are awarded scholarships at the dinner, as well as the programming and events of the club. Purchase tickets online here

Event: Covering Your Local Economy: It's Everybody's Business
When: June 7, 2012
Where: Detroit
The Donald W. Reynolds National Center for Business Journalism presents the free business journalism workshop, “Covering Your Local Economy: It’s Everybody’s Business,” before the Association of Alternative Newsmedia’s annual conference. Get armed with the tools and understanding you need to tackle local economic stories, including those in the labor and housing markets. This workshop is open to the public. For more information, please visit the main workshop page: http://bit.ly/IHGWkT

Event: Wharton Seminars for Business Journalists: “Buzz, Engagement & Connectivity”
When: June 27, 2012 (Registration deadline: June 20, 2012)

Where: Wharton | San Francisco, 2 Harrison Street, 6th Floor, San Francisco, CA 94105
Through intensive lectures and hands-on exercises, the Wharton Seminars for Business Journalists, led by the Wharton School’s most prominent professors, help reporters gain a better understanding of key business and economic issues. This one-day program will feature Wharton Professors Kevin Werbach and Jonah Berger on “Gamification” and ““The ‘Most E-Mailed’ List: Virality, Word-of-Mouth & Buzz” respectively. The Wharton Seminars for Business Journalists, now in its 44th year, offers participants an opportunity to expand their knowledge, increase their exposure to leading experts and broaden their perspectives in a stimulating environment. This program is free of charge and open to a limited number of journalists. Applications are open to those employed as a print, broadcast, or online business journalist for legitimate media companies.

Registration is required to attend this free Seminar. Visit the Seminar application

For complete information on the Wharton Seminars for Business Journalists, visit www.wharton.upenn.edu/journalists or contact Peter Winicov, Senior Associate Director, Wharton Communications at +1 (215) 746 6471 or communications@wharton.upenn.edu