Submitted by ub on Thu, 07/19/2012 - 19:58

Voters in the Unites States are currently experiencing one of the most sour political moods in any presidential campaigns ever recorded, with billions of dollars expected to be spent on attack ads. These vicious attacks are being reportedly used 90 percent of the time, according to statistics.

During the current campaign, the candidates are spending much more time telling voters how bad the opposition is, instead of explaining their own political platforms. Their main concern seems to be to convince US voters that they aren’t as bad as the opposition.

More than ever this election year, campaign ads are also including video clips from broadcast and cable news programs. This dangerous practice blurs the fading lines separating journalism and politics. This increasing practice troubles journalists more than the politicians.

Are these ads working?