BITES OF BYTES

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Getting our audience to bite on the units measuring the size of information on a computer, or other electronic devices increases the effect of our pitches across platforms and requires us to be mindful of several things, lest it end up deleted, ignored, or in the garbage.

In the social media age, making sure we don’t waste time is only half the battle. That’s because we have to think about how that person can share the message with his or her network and, in the process, enhance the value of the message.

The most effective way to do that is to embed an image in the content, according to a recent survey conducted by Edelman, Edelman Berland and by Muck Rack. a journalism site. The online survey took the pulse of 251 U.S. media representatives.

Aside from including an image, which is hardly a foregone conclusion, despite growing calls for more visual storytelling while melding the pitch to a story already trending and localizing the story also were rated high by journalists when asked about shareable content. Including quotes from a third party, company spokespersons, or bloggers rated low.

So much for influence-rs, at least when it comes to shareable content.

http://www.edelmanberland.com/

http://muckrack.com/