Issues and Answers

Issue

Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FALSE&tabPressed=FALSE&q=spanish#!/All/

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

http://youtu.be/8ZRuAWoYCzo

MOTOR CITY MOVING FORWARD

Issue

Detroit's collapse into bankruptcy was after 50 years of neglect. The bottom line is that citizens there stopped fighting each other and started working together.

Now a few dozen local and national industry leaders, including Quicken Loans, which has brought hundreds of jobs to downtown Detroit are promoting TECHWEEK

Many of Detroit's emerging success-stories across technology, including those in finance, startups, health, e-commerce, fashion, makers and more will be recognized and discussed at Techweek Detroit.

#ChasingCleveland The Republicans

Issue

The press covered his long and winding political journey as a story that shouldn't, couldn't and wouldn't happen. Guess what, The Grand Old Party may be on the same road as The Federalists.

It's very clear The Donald is here and does not want to walk away. The reality star has raised the stakes from fear to tears. Trump is expected to accept the Republican Party’s presidential nomination.

This loudmouth has-been NBC reality TV personality will show the doubters that Americans can't tell the difference between real life and media matters.

American Values Survey

Issue

A new report just published by Public Religion Research Institute (PRRI) "Anxiety, Nostalgia and Mistrust"

Health Care, Terrorism, and Jobs Most Critical Issues

When asked what issues are most important to them personally, Americans are more likely to
cite health care (63%), terrorism (62%), and jobs and unemployment (60%) than any other issue.
A majority (53%) of Americans report that crime is a critical issue to them personally. Slightly fewer
say the cost of education (49%), economic inequality (48%), and immigration (46%) are critical

HAPPY REAL NEWS YEAR

Issue

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"圣诞快乐"
"GOD JUL"
"عيد ميلاد مجيد"
"BUON ANNO"
"کریسمس مبارک"
"JOYEUX NOEL"
"VESELE VANOCE"
"メリークリスマス"
"MELE KALIKIMAKA"
"NODLAG SONA DHUIT"
"BLWYDDYN NEWYDD DDA"
"С Рождеством Христовым"
"FELIZ NATAL"
"BOAS FESTAS"
"메리 크리스마스"
"FELIZ NAVIDAD"
"MERRY CHRISTMAS"
"KALA CHRISTOUGENA"
"VROLIJK KERSTFEEST"
"Χαρούμενα Χριστούγεννα"
"FROHLICHE WEIHNACHTEN"
"BUON NATALE-GODT NYTAR"
"HUAN YING SHENG TAN CHIEH"
"WESOLYCH SWIAT-SRETAN BOZIC"
"MOADIM LESIMHA-LINKSMU KALEDU"
"HAUSKAA JOULUA-AID SAID MOUBARK"
"'N PRETTIG KERSTMIS"
"ONNZLLISTA UUTTA VUOTTA"

New York Values?

Issue

There has been much talk about "NY Values" during the political camp pain, but we are finally seeing and hearing that you can never tell what is going to come out of the mouth of a front runner besides hot air. Seriously?

Donald Trump flubs terror attacks on '7/11' @CNNPolitics http://www.cnn.com/videos/politics/2016/04/19/donald-trump-flubs-7-11-te...

Donald Trump confuses 9/11 with 7-Eleven while speaking about NY values. http://nyp.st/1Nyyv76 via @nypost

We Don't Need No Stinking... FSC

Issue

We Don't Need No Stinking... Forensic Science Commission. The people require independent research.

Junked by the Justice Department as not necessary. Attorney General Jeff Sessions has announced the discontinuance of the National Commission on Forensic Science. The group is an independent panel of experts chartered to raise evidentiary standards in criminal cases.

Sessions also announced the suspension of a review of FBI testimony about forensic techniques. An internal Justice Department review now will evaluate those techniques.

NBC: NO BODY CARES?

Issue

Does anybody care that I Spy, which featured Bill Cosby and aired on NBC from 1965 to 1968 made Cosby famous? The program teamed Cosby with Robert Culp as international agents for the US Pentagon, which kept them busy chasing villains, spies and beautiful women.

I SPY TV SERIES https://youtu.be/C1lk1VM5bpI via @YouTube

Political Chickens?

Issue

Thick as a brick and dumb as they come. TRUMPENANIETO. https://youtu.be/u9bk2MrMGaA https://youtu.be/5IpYOF4Hi6Q Shame on both of you. Qué Verguenza!

Trump announces surprise meeting with Mexican President @CNNPolitics http://cnn.it/2bYWFz7

Vicente Fox: 'I really apologize' for Trump's Mexico visit http://www.politico.com/story/2016/08/trump-mexico-visit-vicente-fox-227582

In political gamble, Trump to make surprising trip to Mexico http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article...

US FOREIGN POLICY?

Issue

Afghanistan-Why did US announce a 30,000 troop surge to Afghanistan in 2009, only to say they’d be pulled out in 18 months, giving al-Qaida and the Taliban a mental stamina to last at least that long and to plan ahead. Afghanistan is awash in wasted aid programs and corruption. The Taliban is more ascendant in the country than any time since 2001. The Islamic State is increasing its presence, and the U.S. only recently razed a 30-square-mile al-Qaida training camp, which was one of the largest ever to be created.

Alternative Facts?

Issue

Communism, capitalism, change and chaos all begin with C but they communicate different messages.

What does this have to do with alternative facts? Well, it is absurd that elected officials and their spokespersons insist on presenting unsubstantiated information as alternative facts when it is false government propaganda. Donald Trump rose to power on alternative facts, some of the most malignant in US history. Although he lost the popular vote, he was victorious with the count of US Electoral College.

It's not uncommon throughout history for governments to do what they can to control the message. Is that done in a benign way because they're trying to get more information to the public, or is it done with hidden motivations making sure one message is seen in the best light? As President Donald Trump and Vice President Mike Pence’s first official week in office begins, we will just have to wait and see what develops. However, after a few days, we hear alternative fact that reality is whatever they say it is.

In the meantime, it suffices to say that the press reports the news, and editorials are the platform to share views. While many dictatorships began by attacking the media, not acknowledging the truth, and suppressing opposing points of view. These are all contrary to an independent press, which is crucial to any democracy. Please note that Afghanistan, Belarus, China, Cuba. North Korea, Russia are among nations that have a monopoly spewing government propaganda.

While I was teaching journalism in Indiana, then governor Mike Pence's who was considering a run for the White House gained attention for his efforts to establish a state-run news service alternative. He lost support for the idea but is apparently still interested.

However, another one of my previous employers, The Voice of America is a US government-run media which already exists within our federal government. VOA is funded with our tax dollars and VOA was only allowed to broadcast outside the USA, but that is no longer the case.

No one should be surprised The Trump-Pence administration is moving to outflank independent media. Trump's successful social media campaign as a political candidate and the expansive new, in-house operation to discredit independent media are aimed at bypassing news outlets and directly reach the public to circumvent the press.

This alternative information will be available ahead of any other news outlet and exclusive coverage should be an issue for grave concern. So is the administration's decision to turn news conferences into infomercials so they do not have to answer difficult questions.