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Who are they? GY GX BB EN SC

Generation Y or "millennial generation," the "echo" or the "boomlet" generation, includes those born between 1980 and 2000. Generation Y is the most ethnically diverse generation yet and is more than three times the size of generation X.

Generation X is a label applied to those who were born between 1965 and 1980. This group is known for strong family values. While earlier generations strove to do better financially than their parents, Gen Xers are more likely to focus on their relationship with their children.

Baby boomers. Born between 1946 and 1964, baby boomers make up the largest segment of the U.S. population. Prominent in this generation are affluent professionals who can afford to spend money freely.

Empty nesters. This group consists of people in the age range between the high end of the baby boomers and seniors people in their early 50s to about age 64. Empty nesters typically have grown children who no longer live at home, and their ranks will continue to increase as the baby boomers grow older and their children leave home. With the most discretionary income and the highest per-capita income of all the generations, this group is less concerned with price and are more focused on excellent service.

Seniors citizens are the largest age group of people age 65 and older. The majority of seniors are on fixed incomes and may not use computers, but value good service and loyalty. "Younger" seniors are likely to be more active and have more disposable income than "older" seniors, whose health may be declining.