Media Research: Bigger Than Ever

Submitted by ub on Thu, 02/27/2014 - 14:53

Thursday, February 27

6:30 to 8:00 pm

Most people associate the name Nielsen with TV ratings, but today, it's so much more. Meet the team leader at the forefront of audience measurement in this age of big data. Learn how Nielsen helps marketers stay on top of customers' changing preferences as well as media and purchasing habits, in a world where the consumer is increasingly in control, and find out where the jobs are in the growing field of media research.

Steve Hasker, President, Global Product Leadership, Nielsen

Jack Myers, media ecologist; chairman, MyersBizNet

Presented with NYU's Department of Media, Culture and Communication

NYU, Department of Media, Culture, and Communication
239 Greene Street, 8th Floor
btw. West 4th Street and Washington Place