Issues and Answers

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Too many corporations think about marketing to the 55 million strong Latino Market during Hispanic Heritage month or try on Cinco de Mayo.

However, these companies have put their money where their mouth is for Latino market. We'd like to call them our top "Three Amigos" aka The Three Caballeros 1944
AT&T “Between Two Worlds”
AT&T’s #BetweenTwoWorlds is the Hispanic movement in their expansive social media campaign #TheMobileMovement, which launched earlier this year. The company began the Hispanic operation in July 2014 as an opportunity to connect and engage bicultural Latinos, particularly digital-savvy millennials.
#BetweenTwoWorlds focuses on the lives of young acculturated Hispanics between their teens and mid-30s, who easily identify with both mainstream U.S. culture and their Latino background. Accompanying the #TheMobileMovement is a Tumblr page similarly featuring Spanglish posts. The two hashtags can also be found on Twitter, Facebook, and Instagram.
http://www.att.com/global-search/search.jsp?App_ID=HOME&autoSuggest=FAL…

Dunkin Donuts “Dunkin' Latino”
As of June 2014, Dunkin’ Donuts launched its Latino Twitter page, looking to cater to the company’s Spanish speakers. Last year, Dunkin’ Donuts also claimed to be the first national coffee retailer to make its website, mobile, and Facebook platforms available in Spanish and English.
With the social media campaign launch, there was a brief sweepstakes. Fans could follow @DunkinLatino and use the hashtag #MiDunkinEsTuDunkin to enter a chance to win a $100 Dunkin’ Donuts gift card for themselves and a friend. The brand is now supporting their digital Hispanic movement with hashtags such as #MiDunkin and #DunkinLatino.
https://www.dunkindonuts.com/content/dunkindonuts/es.html

McDonald’s “Me Encanta”
Back in 2011, McDonald’s introduced its Spanish-language Twitter campaign. @MeEncanta is a Spanglish-based account used to interact with fans about promotional deals through music, sports and education.
McDonald’s Latino movement is currently engaging its online audience with its hashtag #MiMomento. The hashtag, however, has not seemed to catch on yet with many of the posts coming from unrelated tweets.
http://www.mcdonalds.com/us/en/promotions.html

USA ATTACKS ISIL

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The American Eagle is once again spreading it's wings, but this time attacking ISIL in Syria, as well as in Iraq indicating that there will no longer be a safe haven for any terrorists.

US and Arab airstrikes targeted the Islamic State military strongholds in Syria against a group said to be plotting to attack the US and Western interests. Although this is good political theater, what has not been highlighted is that: First, US is now indirectly helping Syria's Bashar al-Assad. Second, air strikes alone will not do the job without Arab boots on the ground. Third, where are all of our allies when we need them. Where is Turkey, for example? How the Islamic State Took Turkey Hostage http://www.foreignpolicy.com/articles/2014/09/21/islamic_state_turkey_h…

The US, along with five Arab nations attacked the Islamic State using land- and sea-based U.S. aircraft as well as Tomahawk cruise missiles launched from two Navy ships in the Red Sea and the northern Persian Gulf. These five Arab nations, which either participated in the airstrikes, or provided unspecified support were Bahrain, Saudi Arabia, Qatar, Jordan and the United Arab Emirates.

9/23/14: ISIL compound strike: http://youtu.be/0bpakeG9x7o

WELCOME TO THE FIFTH ESTATE

As a university student intern for The Washington Post and later as a media professional, I worked hard and participated in dangerous assignments for a few major news media organizations for many years, and I only knew one way to produce news and information content. It was to follow a template that had been in place for years, and to work inside the system the fourth estate was built upon.

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Forums and Special Events

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Event: Advanced Facebook for Journalists: How to make the social network work for you.
When: September 23, 2014, 10:00 – 11:00am
Where: National Press Club Journalism Institute, Washington, D.C.
Learn how to leverage Facebook to bolster your reporting and your brand with Don Seymour, Facebook’s Politics & Government Outreach Manager. This hour-long class includes an overview of Facebook and the resources it offers to journalists. Seymour will cover how to create an effective public Page, and will review best practices including how to break news and engage with your audience. Registration is $5 NPC members; $10 public. Register: http://bit.ly/1qIZXWl

Event: SPJ/Deadline Club Media Mixer
When: September 23, 2014, 6:00 – 9:00pm
Where: The Cutting Room, 44 E. 32nd St. (between Park & Madison), New York, NY
Join us at the Deadline Club's free media networking mixer at The Cutting Room, one of New York's trendiest nightclubs. Tuesday, September 23, 6-9 pm, at 44 E. 32nd St. (between Park & Madison). Cash bar, starting with a Happy Hour! Hors d'oeuvres available. Please RSVP.

Event: Behind the Scenes: Cyber Security Skills for Journalists - A Three-Day Workshop
When: September 25, 6:30 – 8:00pm; September 27, 9:00 – 3:30pm; October 11, 9:00 3:30P
Where: National Press Club Journalism Institute, Washington D.C.
Now more than ever, it is imperative that all journalists equip themselves with the skills they need to protect their sensitive digital reporting information from prying eyes. The series will take place Thursday, Sept. 25, 6:30 to 8 p.m. (seminar only); Saturday, Sept. 27, 9 a.m. to 3:30 p.m.; and Saturday, Oct. 11, 9 a.m. to 3:30 p.m. Skills that will be studied in the hands-on Saturday workshops include: how to anonymize Internet traffic; encrypt instant messaging, video chat, and audio chat; security on mobile phones; and securely storing and transferring your files. http://www.press.org/events/cyber-security-skills-journalists

Rockefellers Divest From Fossil Fuels

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The Rockefeller Fund has announced big plans to switch it's investments to 'Clean Energy'.

The Rockefeller Brothers Fund has been working to better align its endowed assets with its mission, when the board approved a commitment of up to 10 percent of the endowment to investments consistent with the foundation's Sustainable Development program goals.

Stephen Heintz, president of the Fund, announced its decision to divest from fossil fuels at a press conference in New York City on September 22, 2014, one day before world leaders convene at the UN Climate Summit.

Modern Publishing Anniversary

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To mark the 100th anniversary of the passing of Mr. How Zoen Fong, founder of the Commercial Press, and to commemorate the extraordinary life and achievements of this preeminent pioneer of modern publishing in China, the Renwen Society at China Institute and the C.V. Starr East Asian Library of Columbia University will jointly hold a book launch of A Pioneer Remembered: A Biography of How Zoen Fong and symposium on October 4, 2014 at Columbia University.

NEW MOON

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MAVEN now is a moon of Mars. It will help earthlings understand just why the red planet is so different than our own blue-green world.

MAVEN’s real job now begins. When the science starts MAVEN will analyze the atmosphere and space environment of Mars, which is a primary mission to understand just why Mars used to have a thick atmosphere, and no longer does.

WWW.NASA.GOV

DOSE OF NEWS

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Dose of News is an information aggregator, and one stop news and current events website offering multiple links to a massive amount and wide range of digital content about arts, sciences, investigative journalism, breaking news, features, health, politics, lifestyle, finance and articles from the beat and path.

The stories are selected from a wide assortment of articles researched, written, reported, and crafted by some of the best and finest professionals in the news business and gathered from all over the world.

www.doseofnews.com

CLIMATE CHANGE

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Worldwide leaders and thousands of New Yorkers stood up for climate change now is The People's Climate March in New York City on Sunday.

Marches also took place in Paris, London and many other cities around the world. Celebrities attended these events as well. The march was scheduled days before world leaders convene at the U.N. headquarters to discuss climate change.

IS IT AUTUMN, OR FALL?

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Fall begins on September 23rd in the Northern Hemisphere, or would that be Autumn? They are both
interchangeably known as fall in the US and Canada, this is one of the four temperate seasons.

Autumn marks the transition from summer into winter, in September or in March for the Southern Hemisphere when the arrival of night becomes noticeably earlier and the temperature cools considerably. One of its main features is the shedding of leaves from deciduous trees as they pave way for further growth.

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