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U.S. grower of pricey Japanese strawberries holds $134m funding round. Oishii to invest in automated indoor farm; premium berries priced at $11 for six.

Image: Oishii Farm co-founder and CEO Hiroki Koga shows off a strawberry at an indoor vertical farm in New Jersey. (Oishii Farm)

Oishii's Omakase strawberries can be found in high-end grocery stores. (Oishii Farm)

The size of Oishii's funding round is unusual for an early-stage startup coming out of Japan. But more fledgling businesses there are planning for overseas expansion from the outset, drawing more attention from international investors, while nonfinancial companies are increasingly buying into unlisted enterprises related to their own operations.


By: MOMOE BAN, Nikkei staff writer