Founded in 1846, the non-profit Associated Press distributes content to news platforms. Are free online sites putting those outlets at risk?
This week the Associated Press wrote that a "crisis" in local and state news reporting "shows little signs of abating" — and that it's now setting up "a sister organization that will seek to raise money" for those outlets. The organization, which will have a board of directors independent of the AP, will solicit philanthropic spending to boost this news coverage, both within the AP and through outside organizations, the news outlet said Tuesday. "We feel we have to lean in at this point, not pull back," said Daisy Veerasingham, the AP's president and CEO. "But the supporting mechanism — the local newspaper market that used to support this — can't afford to do that anymore," Veerasingham said she's been encouraged by preliminary talks with some funders who have expressed concern about the state of local journalism...
AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. The not-for-profit news cooperative, invests hundreds of millions of dollars every year in newsgathering and distribution. Revenue from licensing this content, across formats including digital is a main source of funding.
The local news industry has collapsed over the past two decades, with the number of journalists working in newspapers dropping from 75,000 to 31,000 in 2022, according to Northwestern University. More than half of the nation's counties have no local news outlets or only one.
The AP's CEO offered this succinct summary of their goal. "We want to add new products and services to help the industry."
Throughout a storied past, AP has relied on a strong reputation, set of standards, and brand to enable reporting of history.
A strong brand helps it be clear about who they are and stands for. It reinforces what is unique about AP and what consumers can expect when they encounter AP news, people, or products.