Submitted by ub on Sun, 07/26/2015 - 09:57

With a first debate of the presidential camp pain approaching, candidates may wind up saying just about anything they can to improve their polling position. We have seen this before and believe you me, you will definitely see it again.

This American independent drama will continue to be played out all over this nation, through televised debates and video clips. Be aware that there will surely be of a flurry of lies, much mud slinging and huge amounts of empty promises and blind accusations.

The phrase Caveat Emptor is a Latin term, which means "let the buyer beware." A similar to the warning "sold as is," this could also mean that US VOTERS assumes the risk that a CANDIDATE may fail to meet expectations, or even have destructive defects. We fear the electorate can expect plenty of lies served on video. with audio.

We all know the importance of a strong narrative, and that a candidate must be really clear about what they stand for and wants to say. But in an age where voters are increasingly skeptical of grandiose claims, data offers us the chance to create and tailor the political platform itself, and then target directly to the electorate through digital facts.