Are you a news and information provider? Content is King and here is how to participate in the process.
According to the American Society of Newspaper Editors, There were 54,100 full-time newsroom jobs in USA in 2005, which was close to an all-time high.
Ten years later, there are less that 32,900. However, dozens of platforms attract content producers like: Facebook, Twitter, Snapchat, Apple, LinkedIn and Newshooks.
A TWIST ON TRENDS
If a particular topic is trending in the media, you can bet that folks are scrambling to consume these stories. You can fill that void by providing a twist on the story that's being reportrd. Share a personal story, a surprising survey, or a different point of view.
PERSONALIZE A STORY
Pick up your local newspaper or flick on your local ABC affiliate, and you’ll see countless examples of businesses that got their 15 minutes by being the local example. These types of stories are the bread-and-butter of your hometown press.
GLOBALIZE A STORY
This trick also works in reverse. Scan you local news for hometown stories and ask yourself: Does this story have wider relevance? How can I frame it and insert myself in the story? This is how most freelances get their story ideas.
NEWS AND VIEWS
Objective content these days often hinges on getting “both sides of the story.” If you’re seeing a one-sided media conversation, it’s an opportunity for you to break through as an expert, if you’re going to champion the underdog opinion.
CRUNCH BIG DATA
Few groups have large data samples, or poll results. But that doesn’t mean you can’t be the case study that tells the data story. Set up alerts for surveys and polls on topics relevant to you, and prepare to be the case study for results.
REINVENT THE STORY
Sick of reading the same-old content? Sometimes it’s inevitable, but you can give a new spin on a human interest feature, if you’re on the fast-track for being a go-to source when writing a story on a deadline.
SOME NEW ANGLE?
This is the most obvious way for creating newshooks. Most of the time, a new product or service isn’t newsworthy in itself, and announcement press releases are the biggest waste of time. But if you can demonstrate how a product or service is new and that it ties into a trend, you’ve got a great hook.