Submitted by Admin on Wed, 07/29/2015 - 09:47

By offering headlines and leads that grab readers’ attention

Simplifying our language to avoid jargon and vague, or complex concepts

Using quotes effectively whenever it enhances our story

Utilizing tactics to increase the search-ability of our press

Managing edits that can compromise the quality of our content

Including key supporting materials that enhances the news experience

Generating coverage from the B2B outlets that cover our industry

Developing a productive media relationship with journalists and editors

Writing Persuasive Web Content: