Writing Right PR

Submitted by ub on Wed, 04/27/2016 - 13:35

Of you need to write a press release...

Incorporate multimedia to give short-staffed news teams the rich media experience their audiences want

Use Twitter to build relationships with journalists and craft 140-character story pitches

Use SEO tactics to extend the reach and effectiveness of your release

Tailor press releases to specific types of media: web, print, broadcast, etc.

Utilize social media as a distribution tool

Use GIFs, emojis and memes to spice up press releases when applicable

Differentiate between one that calls for broad distribution and one that needs a highly targeted methods

Write social-ready headlines that are sure to get shared

Press Release Format Instructions