The Age of Effervescence



The recent heatwave was a great reason to take a dip in our friends, Elena and Bill's pool, and to recall how the media may have introduced us to drinks with the emissions of small bubbles of gas. These carbonated or fermenting liquid bubbling up was made in vogue with The Three Stooges and Buster Keaton's Alka Seltzer commercials, the effervescent antacid and pain reliever. https://youtu.be/XPaBGEv5qus Mr. Keaton was quite the showman and extremely creative. https://youtu.be/d1ilfp2AxK8