Roberto FE Soto

Submitted by ub on Thu, 03/07/2019 - 11:05

We are living in the age of social media, with instantaneous feedback in real-time. Anyone can take issue with anything and immediately complain about it, publicly, at the swipe of a finger, and learn what everyone else is thinking.

I serve non-profit, private, government and academic institutions while traveling throughout the world. As a multilingual communicator a manager, a team player, a creative thinker, a problem-solver, a visionary, a researcher, a scholar, and an educator.

I thrive at the core of digital media, including broadcast, cable TV and online launches, startups, and turnaround high profile editorial projects.

#NBCRadio: "The Source" and Television"NBC News Overnight"




#News12The Bronx:


#Imaginus Madia:




I left the dark side of media and moved towards a brighter side in academia, following early retirement from The Associated Press. I worked in broadcast, cable, as well as government and non-profits as a general assignment reporter, anchor, editor, executive producer, news director, station manager, division chief, director of broadcast operations and chief of bureau. I also hold advanced academic degrees.

Professor Soto has successfully taught undergraduate and graduate-level courses and lectured at several public and private colleges and universities throughout the country, including California, Florida, Indiana, Kansas, New Jersey, and New York.


• Bachelor of Fine Arts: Speech Communication, Florida International University

• Masters: Mass Communication, William Paterson University

• Fellow, Poynter Institute for Media Studies

Professional Organizations and Certifications

• National Member: American Film Institute

• Licensee: Federal Communications Commission

• Certified: Society of Broadcast Engineers

• Member: Society of Professional Journalists

• Member: Screen Actors Guild

• Member: National Press Club

I report, write, produce and develop content for print, online, broadcast and cable news. I won multiple awards for news series and documentaries in English and in Spanish.

Assorted Awards

• Alfred I DuPont Award for NBC News

• News EMMY Award for Telemundo

• VOA Innovation Awards for USIA-TV

• Gatekeeper Forum on Media Diversity Columbia J School for Academia

• "100 Influential Hispanics" for Univision

Research and Teaching Areas

My research includes multilingual news, public affairs, and international communication. Currently, strengthening public support for digital news and information content. I have researched student-run media and conducted campus polling.

Courses taught include Broadcast Journalism, Mass Communications, Marketing Research, History of Journalism, Marketing Research, Writing For Media, Studio and Field Production, Public Relations, Advertising, Business Communication, Public Speaking, Propaganda and other courses in English and in Spanish.

Selected Documentaries and Publications

NBC News * The Source Report

"Look Well At The Rainbow" Bay of Pigs Invasion of Cuba

"Kent State" 4 Students Dead in Ohio

"El Salvador" Civil War in Central America

"The Sound That Wouldn't Die" The Swing Music Era

"Abbie Hoffman Focus" Youth International Party Founder

Telemundo/Univision Spanish-language

"Fronteras De Sangre" Children Killed Crossing US Border

"Paredes De Carton" Living Homeless in Los Angeles

"Mama Porque Yo Muero?" Children Migrant Worker Deaths

Branding, Start-ups, and Turnaround Projects

NBC Radio Network: The Source

Spanish International Network: Univision

NetSpan: Telemundo HBC

Voice of America: TVM

Cablevision: News 12

Worldwide Television News: APTN




-Roberto FE Soto

212 300.7492

With online, broadcast, cable, and film credits, RFE Soto works on high-profile projects. Professor Soto has dedicated his career to communication. Soto teaches Media Arts and Mass Communication. Soto is known as a passionate multilingual communicator, a team leader and motivator, a creative thinker, a scholar, a researcher, a problem-solver and a visionary. He has served as the core of historic programming and digital innovations, including broadcast, cable launches, media start-ups, and troubled turnarounds.

NBC News Overnight"

NBC News Overnight - June 25, 1983


Univision Noticias:

Noticiero Telemundo:

TVM: *

News 12 NYC:

AP Television:

Imaginus Media:

• Bachelor of Fine Arts: Speech and Theater, Florida International University
• Masters: Communication, William Paterson University

Professional Organizations and Certifications

• National Member: American Film Institute
• Licensee: Federal Communications Commission
• Certified: Society of Broadcast Engineers
• Member: Society of Professional Journalists
• Member: SAG/AFTRA

Soto has appeared on stage and films his credits include major motion pictures, as well as broadcasts. He has anchored, reported, written, produced and developed content for print, online, broadcast, and cable news. Soto's teams have earned multiple awards for broadcasts and documentaries in English and in Spanish.

• Hispanic "100 Influential Hispanics"
• Alfred, I DuPont Award Recipient NBC News Overnight
• News EMMY Awards Recipient Telemundo
• VOA / USIA Innovation Awards Recipient
• Gatekeeper Forum on Media Diversity Columbia J-School

Research and Teaching

Soto's research includes multilingual media and international communications. Currently, he is developing public support for an anti-bullying campaign with digital information content. Soto has directed student-run media, taught marketing research and has successfully published campus marketing and political polling reports.

Courses taught by Professor Soto include Broadcast Journalism, Mass Communications, Marketing Research, History of Journalism, Marketing Research, Writing For Media, Studio and Field Production, Public Relations, Advertising, Business Communication, Public Speaking, Media Propaganda and other courses in English and in Spanish.

Major Motion Picture Credits

Played the part of a journalist in this major motion picture. Bulworth is a rogue senator who is disillusioned with politics. The forlorn statesman orders a contract killing so his family will be able to collect a fortune from his insurance policy. Facing imminent death, a devil-may-care Bulworth speaks his mind in public, forsaking platitudes for honest but controversial observations. But he falls in love with a hip younger woman and rethinks his impending murder. "Bullworth":

Media Start-ups and Turnaround Projects

NBC Radio Network: The Source
Launched in 1926, making NBC Radio the original network of the National Broadcasting Company, and the first commercial Radio Network in the United States. The Source was a radio network operated in the 1980s by NBC Radio, with newscasts and feature storied focusing on 18- to 34-year-olds. The network was sold, along with the rest of NBC's radio operations in August 1987. The Source was absorbed into Westwood One. Announcements from the network were voiced by legendary NBC's Don Pardo continued to be heard on many radio stations across the country until Pardo's death in 2014. NABET employees went on strike against NBC for 28 weeks demanding that its members be covered by any contract that might be negotiated, even if those employees are in a division or station that the company sells. NBC was sold to GE, then Universal and later Comcast.

Spanish International Network: Univision
Federal Communications Commission refuses to renew the licenses of the Televisa owned SICC stations, ruling that they were under the control of Azcarraga and his relatives in violation of the 20 percent legal limit on ownership by foreigners. Around 1989 SICC / Spanish International Network / Univision sold its ten TV stations for roughly $300 million to Hallmark and its minority partner, First Chicago Venture Capital, which established Univision Holdings Inc. By the terms of the sale, SIN, which was newly renamed the Univision Network was expected to provide all of the programmings.

NetSpan: HBC Telemundo
Telemundo acquired or became affiliated with stations in several regions of the country, In1992, Telemundo underwent a management change, appointing former Univision president Joaquin Blaya – who resigned from that network after discovering in an FCC filing that a purchase of the network from Hallmark that Univision would increase its reliance on programming from Televisa to levels that resulted in him concluding that there would be fewer opportunities for the addition of local programs on Univision's stations, and was subsequently joined by four of that other Univision executives to head the network

Voice of America: TVM
The Voice of America began broadcasting in 1942 to combat Nazi propaganda with accurate and unbiased news and information. Ever since then, VOA has served the world with a consistent message of truth, hope, and inspiration. Following the collapse of the Soviet Union at the end of 1991, the budget for all U.S.-government-run foreign broadcasters, with the exception of Radio Martí, was sharply reduced. In 1996, Martí is a US-government-run foreign broadcaster with a massive worldwide audience.

Cablevision News 12 The Bronx
The station was launched in June 1998 as the sixth channel of the News 12 Networks; it reaches more than 300,000 cable television households in The Bronx. News 12 The Bronx produces Spanish-language news updates for its website and News 12 Interactive service called News 12 El Bronx en Español.

Worldwide Television News: APTN
The Associated Press acquired Worldwide Television News from ABC News and developed it into the existing APTV service into a new global video news agency, Associated Press Television News. APTN provides video the day's top stories to hundreds of television news customers around the globe, making it the world's leading video news agency. APTN has dedicated newsgathering resources to 83 news bureaus operating in 67 countries, supplemented and supported by newsgathering in 154 other AP bureaus and news supply agreements with global television news organizations. The newly named service combines and integrates APTV, AP's 4-year-old global video news service, with WTN, a leading supplier of international video news since 1963. The acquisition was announced in June; no purchase price was announced.

B. Bernstein Sr. Producer NBC
S. Snyder, CIO RTZ:
Colin Lasu, ASU Professor, Director EBC
M. Gallego, US Bureau Chief VOCENTO:

Roberto FE Soto serves as a senior manager in the public sector, as well as in private industry. Soto started his career as a work-study student intern for The Washington Post and became NY Bureau Chief and Director of Network Operations for Associated Press TV. Soto works in academia and as a media consultant addressing issues relating to international media and multilingual information content. Throughout his career, Soto has developed and implemented launched at Univision, Telemundo, VOA, Cablevision, and Associated Press Television News.

Soto has a distinguished career managing various media operations, leading teams in the planning of special events and programs. He is also experienced liaising with senior executives, board members, and politicians while coordinating with legal and business affairs to ensure compliance and administrative control of the budget. During his distinguished career, he has covered natural disasters, foreign conflicts, race relations, organized crime, politics, and corruption. Soto is a multilingual communicator, with the heart of a novelist and the mind of a scientist.

Soto holds advanced degrees and enthusiastically pursues his mission of creating multimedia content. As an award-winning producer, an executive, an administrator, and a distinguished professor, he tirelessly achieves an inclusive workplace, promoting diversity and equality. Soto has served as a board member as well as several advisory committees, as a juror for The International Emmy Awards, gatekeeper at Columbia University, a Poynter Institute fellow, an Alfred I DuPont Award Winner and has been listed among "100 Influential Hispanics".

He enjoys a unique and varied experience, which will be invaluable to continue to meet our present and future consumers' changing needs and demands. He has extensive knowledge of production, excellent research and writing skills, solid copy editing, communication skills, along with SEO, RSS, Twitter, Facebook, and other social media, HTML, Photoshop skills, blog publishing, and content management systems.

RFE Soto offers a successful track record of start-ups programs and turn-around projects in California, Texas, New York, and Washington, DC. Roberto Soto is a creative thinker who has fully embraced news and information content as he develops innovative ways to interface with all media. Soto is an idea man and an active team player. He has earned advanced academic degrees and effectively engages others who are committed to communications. Soto is a proven leader in academia and global media.