BROKEN TRUST
The “breakdown of trust” we witnessed this year was not a failure of enforcement.
It was a failure of design.
For decades we treated labels, stamps, and certificates as if they were reality itself.
In 2025, the world discovered the cost of that illusion.
But it also discovered the path forward:
Trust rooted not in symbols, but in the unforgeable details of the physical world.
The next era of global commerce won’t be built on proxies.
It will be built on truth embedded directly into the objects we depend on.