GIVING
It certainly says something about the state of Hollywood today that a three minute ad produced at a fraction of the cost of most movies is more moving and poignant than almost anything the big studios have to offer.
The Thai telecommunications conglomerate True is getting rave reviews worldwide for its latest spot, "Giving," which tells the story of a man unexpectedly rewarded for a lifetime of good deeds he performed without expecting anything in return.
TrueMove too says it "believes in the power of giving without expecting a return."