Snoopy is losing his Met Life retirement plan, just as his brand becomes more valuable. From now on, we'll be missing the giant blimp featuring Snoopy in his World War I pilot gear. MetLife will have an M in blue and green colors. Boring, and since its that time of the year, then BOO-RING.
It’s unfortunate the announcement was made days after the Great Pumpkin, Charlie Brown’ 50th Anniversary: How Snoopy First Took Flight.
Snoopy and the Peanuts gang are cut loose by MetLife as it retools business http://fw.to/Ottw2sJ