In the years following President Kennedy’s assassination, three Kennedy women worked to commemorate his life and legacy. Rose, his mother, relied upon her memories to recreate his birthplace as the John Fitzgerald Kennedy National Historic Site. Jackie, his wife, used her experiences as First Lady to inform her vision of the John F. Kennedy Presidential Library and Museum. A generation later, Caroline, his daughter, would continue their efforts by establishing the Profile in Courage Award. Each of these women had a strong understanding of image making and legacy, and shaped the national memory of President Kennedy beyond the 1960s.