Accuracy: The foundation of trust. We strive to be correct 100% of the time. When we identify errors, we correct or clarify them promptly and transparently.
Clarity: We clearly disclose any commercial partnerships, sponsorships, or branded content that may intersect with our editorial work. Editorial integrity is never for sale.
Fairness: Our reporting begins with an open mind. We aim to present issues in a balanced manner and, whenever possible, allow individuals or institutions featured in our stories to respond before publication.
Independence: We guard against real or perceived conflicts of interest. We do not accept gifts, favors, or special treatment that could compromise, or appear to compromise, our editorial judgment. Imaginus Media journalists are held to the same high standards of integrity in both their professional roles and their public lives, including on personal social media platforms. Our commitment to ethical journalism never ends.
Integrity: We uphold the highest ethical standards in all aspects of our journalism. We follow the law, champion journalists' rights, and actively defend freedom of the press and the First Amendment. We treat our colleagues, sources, and the communities we serve with respect and responsibility.
Opinion: Our thoughts reflect the views of the authors, but they are always rooted in verified facts. We maintain a clear distinction between news reporting and commentary.
Perspectives: We are dedicated to telling stories that represent a diverse range of perspectives. We believe diversity of thought strengthens our reporting and deepens our understanding of the world.
Sources: We prioritize transparency by identifying our sources by name whenever possible. In cases where anonymity is essential to protect individuals or uncover important truths, we ensure sources have firsthand knowledge and explain the reason for anonymity to our readers.
Technologies: We embrace the responsible use of generative AI and other emerging technologies to enhance our journalism. We do not publish content generated solely by AI and are transparent about any public-facing use of these tools.
