The term "Latin music" originated from the United States due to the growing influence of Latino Americans in the American music market, including pioneers Xavier Cugat in the 1940s and Tito Puente in the 1950s and as we will see, accelerating in future decades.
We hear it and feel the rhythms of Latin music, which is a rich blend of Indigenous, European, and African traditions that merged during the colonization of the Americas.
Over centuries, it evolved from regional folk sounds into global genres like salsa, bossa nova, and reggaeton, heavily shaped by cultural hubs in Cuba, New York, and across Latin America.
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