In a hero’s journey, women have been delegated to the background, Heroine Daisy Veerasingham will change the face of The AP
Like myself, Daisy is also an immigrant, my friend, and a former colleague. Ms. Veerasingham came to The AP from #LexisNexis in 2004 as sales director for AP Television News in London. I was then serving as APTN New York Bureau Chief. Ms. Daisy began driving content licensing and marketing in Europe, the Middle East, Africa, Asia, and Australia, leading the company’s expansion efforts.
This amazing powerbroker will surely get the job done. Veerasingham joined AP in 2004 as a sales director for AP Television News in London. She eventually became responsible for content licensing and marketing in Europe, the Middle East, Africa, Asia, and Australia, leading the company’s expansion efforts.
She will undoubtedly put a 175-year-old news agency at the center of the global journalism story. With all her bullets points she may have the necessary ammunition required to win the war against fake news and global misinformation.
A record of improvement, customer-focused growth, strategic development, value creation, efficiency, and implementation
Taken loss-making divisions and turned them around
Consistently grown revenue at better than market growth
Extensive experience of multiple revenue models - advertising, licensing & rights, variable (ad hoc)
Drives operational effectiveness and business transformation to achieve sustainable financial results
Successful team builder and operations leader
Results-orientated business builder with global expertise
Creative and innovative strategic thinker and client relationship executive
Business integration post-acquisition and energetic team leader and strong implementer
1849-51 Alexander Jones, General Agent
1851-66 Daniel Craig, General Agent
1866-83 James W. Simonton, General Agent
1883-93 William Henry Smith, General Manager
1893-1921 Melville E. Stone, General Manager
1921-25 Frederick Roy Martin, General Manager
1925-48 Kent Cooper, General Manager
1948-62 Frank J. Starzel, General Manager
1962-75 Wes Gallagher, General Manager
1975-84 Keith Fuller, General Manager
1984-2003 Louis D. Boccardi, President and CEO
2003- 2012 Thomas Curley, President, and CEO
2012- 2021 Gary Pruitt, President, and CEO
2022- Daisy Veerasingham, President and CEO
While the world prepares to usher in 2022, AP EVP and COO Daisy Veerasinghamwill be taking over the reins and become the first woman at the world’s oldest news cooperative, so stay tuned for many surprises.
This is truly a historic moment for the news agency that brought the world journalism from Samuel Langhorne Clemens, best known by his pen name Mark Twain, Ernest Hemingway and so many others. https://www.ap.org https://apnews.com/
