Write killer, search-optimized headlines, paragraphs and messages that are found and get read
Choose key performance indicators for measurement and build measurement dashboards
Pull the right social media data that ties to your communications goals
Build trust-based relationships with readers
Manage your time and resources to effectively meet your outcome
Communicate openly and effectively with upper management and other team members
Write with clarity, concision and impact and avoid clichés and jargon in your written material
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