India's Gold - The demand for gold in India accounts for an amazing 32 percent of the worldwide market for the precious metal. And no wonder. The most important tradition at nearly all the 10 million annual weddings in India is the lavish gold jewelry.
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Lakshmi is the Hindu goddess of wealth, prosperity, fortune, and the embodiment of beauty. She is the consort of the god Vishnu. Also called Mahalakshmi, she is said to bring good luck and is believed to protect her devotees from all kinds of misery and money-related sorrows. Representations of Lakshmi are also found in Jain monuments.
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Gold jewelry is prevalent during Indian weddings ceremonies.
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Lakshmi is worshiped daily in Hindu homes and commercial establishments as the goddess of wealth. She also enjoys worship as the consort of Vishnu in many temples. The festivals of Diwali and Kojagiri Purnima are celebrated in her honor.