By offering headlines and leads that grab readers’ attention
Simplifying our language to avoid jargon and vague, or complex concepts
Using quotes effectively whenever it enhances our story
Utilizing tactics to increase the search-ability of our press
Managing edits that can compromise the quality of our content
Including key supporting materials that enhances the news experience
Generating coverage from the B2B outlets that cover our industry
Developing a productive media relationship with journalists and editors
Writing Persuasive Web Content: http://www.enchantingmarketing.com/writing-for-the-web-vs-print/
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