Latinos 50, New American Vanguard
Given Corporate America's ongoing obsession with the Youth and Millennials, this has been an appealing selling point that many have used to gain the commitment of marketers and secure marketing budgets. While true, the tide has officially turned and the 50+ segment of the Hispanic market gained some much-deserved attention at two concurrent, high profile industry forums.
The presentation highlighted several demographic updates and provided compelling insights to demonstrate why marketers should care about Hispanics 50+. These included: