MONSTER BLOGS
If your headline is weak, people will move on. Be the serpent charmer: draw in your reader and make them want to read what lies beneath.
Hype your own work, so If you don't share on social, how is anyone going to know it exists? Start a discussion, then keep it going. On the subject of engagement, how can others discover your work? Hyperlink your relevant content to continue drawing people in who want to learn more. Post once a week, or twice a month. Just keep it consistent.