Fake Booze?

The troubled platform has reportedly announced plans to rebrand and therefore change its name. What should it now be known as?
What about … A slap in the face? Kick in the face? How many different variations can we think of? Or what about taking that smirk off your face? Are they trying to make everyone FaceAholics? He will reportedly be added to a data privacy lawsuit in one of the first efforts by a regulator to expose him personally to potential penalties.