It has finally arrived... The colorful Fall season, aka Autumn is associated with Halloween, then Thanksgiving and was influenced by Samhain, a Celtic autumn festival. It's widespread marketing campaign promoted in the US. Online, television, film, book, costume, home decoration, and confectionery industries use this season to promote products closely associated with such a holiday, with promotions going from early September to November, since their themes rapidly lose strength once the holiday ends, and advertising starts concentrating on Christmas.
Autumn also has a strong association with American football, as the regular season begins during September and ends with playoff competition in December or January, in the winter season. Canadian football, on the other hand, begins in the summer, but extends its season through the autumn season and into November. A popular activity for high schools in the US is attending Friday night football games in Autumn, while Sunday afternoons are reserved for the professional game, particularly the National Football League, and Saturdays are traditionally used for college football. The sport is generally geared around fall weather and playing in cold elements.